Manager, Member Engagement and Impact

Reports to: Chief Operating Officer
Works closely with: CEO, Corporate Partnerships team, Marketing & Communications, Program Leads
Position Type: Full Time (After-hours work required for events, lieu time provided)
Location: GTA – travel within Canada may be required on occasion

As VersaFi continues to grow, we are seeking a Manager, Member Engagement and Impact to lead the strategy, execution, and evolution of our member experience. This role is central to VersaFi’s success. Our members are our community, our advocates, and our impact and are at the heart of everything we do. The Manager, Member Engagement and Impact ensures that membership is not just a number, but a vibrant, growing, and meaningful experience for individuals and for the organizations that support them.

The Opportunity

This is a high-impact, growth-oriented role responsible for ensuring that VersaFi members feel welcomed, valued, connected, and engaged, and that our corporate partners see strong participation, uptake, and return on investment from the members within their organizations.

The Manager, Member Engagement and Impact will sit at the intersection of relationship management, data management and analysis, programs, and communications, with a mandate to grow membership, strengthen retention, and continuously improve the member experience.

Key Responsibilities

Member Engagement & Experience

• Own the end-to-end member experience, from onboarding through renewal.
  
• Ensure members feel welcomed, engaged, and recognized through thoughtful communications, recognition, surveys, and opportunities to participate.
  
• Develop and test new ways to engage members, including the refining of member benefits, programming touchpoints, peer connection, content, and recognition initiatives.
  
• Act as a visible and trusted point of contact for members, responding to inquiries and ensuring timely, high-quality support.

Corporate Partner Member Activation

• Work closely with VersaFi’s Corporate Partnerships team to activate membership within corporate partner organizations.
  
• “Sell” the value of VersaFi membership internally within partner firms by:
  • Clearly articulating the benefits of membership;
    
  • Supporting internal champions;
    
  • Driving awareness, uptake, and participation among eligible employees.
    
• Ensure a strong, consistent experience for members across all corporate partners.

Membership Growth, Retention & Data

• Manage and maintain an accurate, up-to-date membership database, ensuring data integrity and usability.
  
• Oversee membership payments, renewals, and cancellations, working closely with Finance and Operations.
  
• Develop insights and lead the development of mitigation strategies, in partnership with Corporate Partnerships team, Marketing & Communications, and COO, in response to early signs of decline or disengagement.
• Track and analyze key membership metrics, including:
  • Growth and decline;
  • Retention and churn;
  • Monthly and annual trends;
  • Engagement by segment (e.g., career stage, region, corporate partner).

Mentorship Program Leadership

• Lead VersaFi’s national mentorship program, including:
  • Mentor and mentee onboarding;
    
  • Matching processes, currently using a Python algorithm ;
    
  • Program communications and milestones;
    
  • Ongoing participant engagement and support.
    
• Monitor program participation, outcomes, and feedback to continuously improve impact and experience.

Reporting & Cross-Functional Collaboration

• Work with the COO to develop and deliver annual corporate partner engagement reports, including participation, usage, and impact metrics.
  
• Collaborate closely with Marketing & Communications to ensure consistent, member-centric messaging.
  
• Partner with internal teams to ensure programs and initiatives are designed with member engagement in mind.