Women’s wealth is growing rapidly in Canada, and with it comes the need for advisors who understand their priorities. And yet, only 15-20% of financial advisors are women. So why aren’t more women stepping into these roles?
Our research sought to answer this question by going straight to the source – women and gender-diverse finance and business students across Canada. Our research reveals that the industry is losing these young professionals before they even start. It’s not a lack of awareness about wealth management—it’s a disconnect between what these students value in a workplace and how they perceive the sector.